My story
From Argentina
to the world
I started from scratch in Argentina. I opened 15 franchises, trained more than 10,000 students, published two books, and I serve the most recognized figures in Latin American entertainment—from Miami.
20+
Years in the industry
15+
Open franchises
2
Published books
#1
Nail brand in Argentina
Path
A career built
step by step
2003
The beginnings in Buenos Aires
Cecilia opened her first nail art salon in Buenos Aires with no initial investment capital. What began as a hobby became her vocation.
2018
Paloma Nails Boutique is born
Founding of Paloma Nails Boutique and Paloma Nails School — the brand's first professional nail art school. The business model is designed to scale from day one.
2020
Expansion into franchises
Paloma Nails begins its franchise expansion in the best neighborhoods of Buenos Aires: Palermo, Belgrano, and Recoleta. Each location represents a standard of excellence.
2022
Nail artist to the stars
Tini Stoessel, Stefi Roitman, Young Miko, Camila Galante, Sofi Calzetti. Cecilia consolidates her position as the leading nail artist in the Latin American entertainment world.
2023
Miami: The USA Expansion
Cecilia moves to Miami and launches her luxury nail art service, offering services entirely at home. She appears on Telemundo and in major Spanish-language media outlets across the USA.
2024
Author, educator, and consultant
She published two books—"Living from Beauty" and "What Nobody Tells You About Franchises." She launched Paloma TV on YouTube. She gave masterclasses in Argentina, the USA, and Central America.
2025
Miami — Private art delivered to your home
Cecilia caters to Miami's most discerning clients with her private in-home service. Masterclass for Miss Nicaragua candidates. O-1 Visa for Extraordinary Talent granted by the U.S. government.
What they say about her
In the mouth of
the media
What they say about her
