The artist
Twenty years building a legacy
Entrepreneur, educator, author and the nail artist public figures call. She built a beauty business from nothing in Argentina and now works at the luxury end of the Miami market. What follows is verifiable, not adjectives.
- Founder of Paloma Nails Boutique — opened 15 franchises in Buenos Aires
- Director of Paloma Nails School — more than 10,000 students trained
- O-1 Extraordinary Ability Visa — United States government
- 19 entertainment figures trust her with their work
- Author of two books on turning a craft into a business
- Covered by 7 media outlets across the United States, Argentina and beyond
From Varela to the world
The story
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2003
The early days in Buenos Aires
Cecilia opened her first nail art space in Buenos Aires with no initial investment capital. What started as a hobby became her vocation.
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2018
Paloma Nails Boutique is born
Foundation of Paloma Nails Boutique and Paloma Nails School — the brand's first professional nail art school. The business model is designed to scale from day one.
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2020
Franchise expansion
Paloma Nails begins its franchise expansion across Buenos Aires' finest neighborhoods. Palermo, Belgrano, Recoleta. Each location, a standard of excellence.
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2022
Nail artist to the stars
Tini Stoessel, Stefi Roitman, Young Miko, Camila Galante, Sofi Calzetti. Cecilia consolidates her position as the reference nail artist in the Latin American entertainment world.
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2023
Miami: the USA expansion
Cecilia settles in Miami and launches her luxury nail art home service. Appears on Telemundo and leading Spanish-language media in the USA.
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2024
Author, educator and consultant
Publishes both books — "Vivir de la Belleza" and "Lo que nadie te cuenta sobre las franquicias". Launches Paloma TV on YouTube. Gives masterclasses in Argentina, USA and Central America.
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2025
Miami — Private art at home
Cecilia serves Miami's most discerning clients with her private home service. Masterclass for Miss Nicaragua candidates. O-1 Extraordinary Talent Visa granted by the US government.
What they said
La nail art argentina dejó todo para seguir su voz interior, y ahora el mundo entero la escucha.
Somos La Revista · Telemundo · United States
Cecilia Alvarez: La argentina que vino a conquistar Miami... ¡Uña por uña!
Diario Las Américas · United States
Google reviews
What clients say
The reviews live on the Google Business Profile, where anyone can read them in full and verify who wrote them.
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Luxury nail art at your home in Miami and the surrounding area.